ADA Compliance · 01
ADA Website Compliance & Accessibility Services
When your website is hard to navigate for people with disabilities, you lose customers and expose your business to legal risk. Our ADA website compliance services assess your site’s accessibility barriers and implement improvements across design, code, and content. We work to remove obstacles that prevent visitors from using your site, making it easier for everyone to find what they need.
In short · 02
Make your site work for everyone
Accessibility work means testing your site the way people with different abilities actually use it, then fixing what stops them from completing a purchase or enquiry. You are not aiming for a score or a certificate, but for a site where real people can finish what they came to do.
What you end up with is a site that reaches more customers and reduces the risk of being blocked by accessibility issues. The work is thorough because it covers how your site functions with keyboards, screen readers, and other assistive tools.
What gets tested and fixed
Everything below is identified during the audit and addressed before launch:
- Audit against recognised standards
- Keyboard and screen reader testing
- Colour and contrast fixes
- Clear form labels and errors
- Alt text and media captions
- A written record of changes
Accessibility is measured by whether a person can actually complete their task, not by a tool score or a checkbox on a form.
The problem · 03
Your site works fine for you
Who is trying to buy but cannot?
Visitors with disabilities encounter obstacles that make your site unusable, but they do not contact you to complain. They simply leave and shop elsewhere. You never see this traffic loss in your analytics because these visitors never submit a form or send a message.
Navigation requires a mouse
Screen readers skip content
Text contrast too low
Meaning depends on color
Buttons too small to tap
Error messages say nothing
The standards · 04
Which accessibility standard applies to you?
Three acronyms guide web accessibility in the US
If you serve customers or clients in the United States, your website needs to be accessible to people with disabilities. This is not legal advice, and you should speak with your own legal counsel about your specific obligations. Different rules apply depending on who you are, but they all point toward the same technical practices. Businesses outside the US have their own equivalent requirements, and this page focuses on the US context.
The ADA Sets the Requirement
The Americans with Disabilities Act is a civil rights law that requires businesses open to the public to provide equal access. It does not list specific technical rules for websites. Instead, courts and regulators have interpreted it to mean your site must work for people using assistive technology like screen readers. If you serve the public, this law likely applies to you.
WCAG Provides the Technical Standard
The Web Content Accessibility Guidelines describe exactly how to build accessible websites in technical terms. Most organizations work toward WCAG 2.1 Level AA, which balances thoroughness with practical implementation. This is the standard the industry follows and that regulators point to when evaluating compliance.
Section 508 Applies to Federal Work
Section 508 requires federal agencies and anyone selling to them to meet accessibility standards. If you work with government contracts or sell software to federal agencies, this rule applies to your web presence. It aligns closely with WCAG but carries legal weight in procurement.
What the standards ask for
Text alternatives for every image
Form fields clearly labelled
Everything reachable by keyboard
Errors explained in plain words
Enough contrast to read comfortably
Captions for video and audio
Meaning never carried by colour alone
Structure assistive technology can follow
The audit · 05
How your site gets assessed
01 · Scan
Automated detection
Automated tools quickly identify mechanical accessibility problems like missing alt text, broken heading structures, and color contrast failures. You get a preliminary list of issues found by the scanner, though these tools catch only part of the picture.
02 · Testing
Manual site review
A person navigates your entire site using only a keyboard and a screen reader, experiencing what your visitors actually encounter. This manual testing uncovers problems that automated tools miss, including navigation confusion and unclear link purposes.
03 · Journeys
Real-world workflows
We walk through the paths that matter most to your business, such as completing a purchase, submitting a form, or finding critical information. Testing these complete journeys reveals barriers that appear only when someone is trying to accomplish a specific goal.
04 · Report
Prioritized findings
You receive a comprehensive report organized by impact, showing which issues block the most people and which fixes create the biggest improvements. Each issue includes what you need to know and what your development team needs to do.
Remediation · 06
What actually gets fixed
Image text alternatives
When images cannot load or are skipped, text descriptions preserve the information and meaning someone would have gotten from seeing them.
Color and contrast
Text that meets contrast standards remains readable for people with low vision or color blindness, regardless of screen brightness or lighting conditions.
Keyboard navigation and focus
A visible focus indicator shows where someone is on the page, and tab order follows a logical sequence so keyboard users can reach every interactive element.
Form labels and errors
Labels stay attached to fields and error messages explain what went wrong in plain language, so people know what to correct and why.
Heading structure
Proper heading hierarchy lets people navigate by outline instead of reading every word, making it possible to find sections and skip past irrelevant content.
Video and audio captions
Captions and transcripts convey spoken words and important sounds, so people who are deaf or hard of hearing access the same information as everyone else.
Overlays · 07
Accessibility overlay or real fix?
The honest question is not which is faster, it is which one actually removes the barriers.
The overlay approach
Overlay
A script you add to your site that sits on top of the existing code and offers preference controls and adjustments to visitors who need them.
Live in an afternoon
No development time needed
Low monthly cost
The remediation approach
Remediation
Fix the underlying code, structure, and content so the site works with the assistive technology people already use, removing barriers instead of covering them.
Barriers removed rather than covered
Works with the tools people already use
Improvements survive a redesign
An overlay can sit alongside real remediation as a temporary measure, but it is not a substitute for one, and anyone selling it as a substitute is overselling.
Monitoring · 08
Accessibility does not stay fixed
Your site’s accessibility depends on someone checking it regularly and knowing what to do when new content or changes create barriers. We monitor for accessibility drift on a schedule, identify what needs attention, and guide you through fixes that keep your site usable for everyone. Most barriers are preventable with routine care and awareness.
Images without descriptions
Forms added without labels
Third party embeds with barriers
Design changes lowering contrast
Plugin updates changing structure
Videos uploaded without captions
Links labelled only as read more
What we watch and how often
We check your site’s content, forms, embeds, color contrast, page structure and media at regular intervals, looking for new barriers that appear as your team publishes and updates. You receive a detailed report of what we found, where it is, and what it affects.
Training your publishing team
Accessibility stays intact when the people adding content know what to watch for. We provide training tailored to your team’s roles, covering the barriers that most often creep back in and how to prevent them during their regular work.
Why Magnero · 9
Why accessibility fixes actually stick
Many teams add a script and call it done, but overlays do not fix the underlying problems.
We rebuild the parts of your site that create barriers, so the fixes survive every update and redesign. The work happens in the code and the content rather than in a layer added on top of them.
01
Fixes to the site itself
You get a site where the code and structure actually work for everyone, not a script layered on top of broken markup that stops working the moment you update your CMS.
02
Keyboard and screen reader testing
We test the way people actually navigate, using a keyboard and a screen reader, alongside automated scanning, so we catch what tools alone cannot see.
03
Remediation by your builders
The developers who maintain your site do the accessibility work, which means the fixes do not get undone when the next feature ships or the next redesign starts.
04
Reports developers can act on
You get clear guidance on what to fix and why, written for someone who codes, not a list of error codes that leaves your team guessing.
05
Training for your publishing team
Your content and marketing people learn how to keep the site accessible as they work, so it does not drift backward after launch.
06
Honest about what is settled
We tell you plainly what accessibility law requires, what remains unclear, and that this is not legal advice, so you can make informed decisions.
Explore more · 10
Magnero services for accessibility
Where to go next depending on your accessibility needs.
Custom Website Design
Accessibility costs far less to build in from the start than to retrofit later, which matters if a rebuild is already on the table.
Hosting and Maintenance
Fixes do not stay fixed on their own. This is the ongoing checking that stops a site drifting back out of shape.
WordPress Design
WordPress themes and plugins can introduce accessibility barriers if not chosen and configured carefully, so starting with the right foundation helps.
Shopify Design
E-commerce platforms have their own accessibility challenges around product filters, checkout flows, and payment forms that need deliberate attention.
Conversion Rate Optimization
Accessible forms and navigation paths often improve conversion rates because they reduce friction for all users, not just those with disabilities.
Technical SEO
Much of what makes a site readable to assistive technology also makes it readable to search engines, so the two overlap significantly.
Branding
Color contrast, typography choices, and icon usage in your brand system affect accessibility across every page and touchpoint you create.
Content Strategy and Consulting
Content structure, heading hierarchy, and plain language practices support both accessibility and user experience across your entire site.
E-commerce SEO
Product descriptions, alt text, and structured data that help search engines also help assistive technology users find and understand your products.
Translation and Localization
Accessibility standards and best practices vary by region and language, so localization work should include accessibility review and adjustment.
Common questions · 11
Frequently asked questions about ADA compliance.
We are a small business, not a big brand. Is this really something we need to think about?
We received a letter from a law firm about our website last week and I do not know what to do first. Where do we start?
I keep hearing about overlays and widgets that fix accessibility automatically. Can we just install one of those and be done?
How much does an accessibility audit actually cost, and why does nobody just give me a number?
How long does it actually take to fix all of this?
Do we have to fix every single page, or can we just fix the main ones?
We ran a scanning tool and it gave us a score of one hundred. Does that mean we are safe?
We use a third-party payment processor or chat widget on our site. If that tool has accessibility problems, is that our responsibility?
Can you certify that our site is compliant once you are finished, or give us something we can point to?
Honestly, this all feels like spending money to avoid a problem. Is there any upside for the business itself?
Get started · 12
Let us review your site for accessibility
Send us your website address and we will provide a written report of what currently works and what needs attention for accessibility. No commitment, and no obligation to work with us.
+1 (866) 908-4748