Programmatic Advertising · 01
The Programmatic Advertising Agency Built for Scaled Reach
Reach your audience at scale with data-driven, real-time ad buying across the open web. Magnero’s programmatic advertising agency automates your campaign strategy, optimizing placements and budgets in milliseconds to maximize performance and ROI for both brand and performance objectives.
Let automation and data work for your campaigns
The payoff · 02
Scaled reach without losing control.
Reach across the entire open web
Our programmatic advertising platform connects you to premium inventory across display, video, and native channels. Access millions of impressions daily.
Brand safe placements by default
Every ad placement is vetted through advanced contextual and brand safety filters before it goes live. We ensure your message appears alongside content that aligns.
Budget that scales with performance
Your spending adjusts automatically based on real-time performance data and conversion metrics. Only pay more when your campaigns deliver results.
The basics · 03
What programmatic advertising is, and how it differs from Google or Meta buying.
Programmatic advertising automates the buying and selling of display and video ad inventory across thousands of websites and apps in real time. Instead of negotiating directly with individual publishers, you bid on impressions through an automated auction process that matches your ads to relevant audiences at scale.
Unlike buying ads directly through Google or Meta’s platforms, programmatic advertising taps into the open web ecosystem. This means you access inventory from independent publishers, niche sites, and premium networks that exist outside of Google and Meta’s walled gardens, giving you broader reach and different audience segments.
Why Choose Programmatic
Programmatic advertising works best alongside your Google and Meta campaigns:
Reach audiences across the open web beyond Google and Meta.
Automatic bidding optimizes your spend in real time.
Access premium publisher inventory at scale.
Target diverse audience segments.
Complement your direct platform buying strategy.
Programmatic advertising works best alongside your Google and Meta campaigns, not as a replacement for them.
The platforms · 04
The demand-side platforms we buy through.
Magnero runs programmatic advertising campaigns across leading demand-side platforms to maximize your reach and performance. We select the right DSP for your goals, audience, and inventory needs.
The Trade Desk
Independent DSP
Access the broadest open web inventory with transparent, real-time bidding and advanced audience targeting capabilities. The Trade Desk’s independent approach gives you unmatched flexibility across display, video, and audio channels.
Best for · Broadest open web reach
Google DV360
Google Ecosystem
Leverage Google’s first-party data and seamless integration with Search, YouTube, and Display Network inventory. DV360 connects you directly to Google’s massive audience graph for precise targeting and scale.
Best for · Google inventory integration
Amazon DSP
Retail Data
Reach high-intent shoppers with Amazon’s proprietary retail data and contextual signals from the Amazon ecosystem. Perfect for brands looking to connect with customers at moments closest to purchase intent.
Best for · Ecommerce and retail brands
StackAdapt
Native and CTV
Deliver engaging native ads and connected TV campaigns that blend seamlessly into premium content environments. StackAdapt specializes in formats that drive engagement and brand lift across modern channels.
Best for · Native and streaming formats
Xandr
Premium Inventory
Access premium publisher inventory and high-value placements through AT&T’s managed platform. Xandr connects you with quality, brand-safe environments and exclusive content partnerships.
Best for · Premium publisher access
Basis
Managed Platform
Manage campaigns across multiple channels and touchpoints from a single, unified interface. Basis simplifies cross-channel orchestration while maintaining control over your media spend and strategy.
Best for · Cross channel management
How we target · 05
Audience and contextual targeting across the open web.
Our core targeting methods ensure campaigns reach people based on behavior, interests, location, and device preferences.
01
Core
Behavioral
We analyze user actions and online behavior to identify audiences most likely to engage with your message. This approach builds detailed profiles that enable precise ad delivery.
02
Method
Contextual
Our programmatic solutions place your ads alongside relevant content that matches your brand and campaign goals. By aligning ads with the context users are consuming, we improve relevance.
03
Method
Retargeting
We reconnect with users who have shown interest in your products or services through previous interactions. Strategic retargeting keeps your brand top of mind and encourages conversions.
04
Method
Geo & Device
Our programmatic advertising agency leverages location and device data to reach audiences with precision. Whether targeting by geography, mobile device, or desktop, we ensure your message reaches the right person.
Brand safety · 06
Brand safety and fraud prevention built into every campaign.
Pre-bid verification
Block problematic inventory before bids are placed by screening domains, apps, and publishers against your brand safety criteria.
Post-bid monitoring and blocklists
Continuously monitor where your ads appear after purchase and automatically add underperforming or unsafe placements to blocklists.
Invalid traffic filtering
Eliminate bot traffic, click fraud, and non-human interactions that inflate metrics and drain your budget without delivering real value.
Viewability verification
Ensure your ads are actually seen by real users in viewable positions, not hidden below the fold or in low-engagement placements.
Third-party verification partners
Leverage industry-leading verification vendors to add independent validation and credibility to your campaign performance and brand safety.
Ongoing placement audits
Regularly review where your ads run and audit publisher quality to maintain consistent brand alignment and campaign effectiveness.
Is this right for you · 07
Programmatic makes sense at scale, not at every budget.
Programmatic advertising harnesses real-time bidding and machine learning to optimize ad placements across thousands of sites and apps simultaneously. However, this approach requires sufficient budget and data volume to function effectively, as the algorithms need enough auction signals and conversion data to learn and refine targeting over time.
Programmatic advertising works best when layered onto an already established media budget.
Related · 08
Explore related PPC and Amazon services.
Automated buying across premium inventory and audiences
Amazon Advertising
Amazon DSP delivers programmatic reach on retail media, connecting your campaigns to high-intent shoppers across Amazon’s network and partner sites. This channel complements open web programmatic strategies for comprehensive audience coverage.
Google Ads Management
Google Ads Management pairs search and display channels with programmatic buying capabilities, letting you reach audiences across Google’s network with precision targeting and real-time optimization.
Remarketing Campaigns
Remarking Campaigns layer audience retargeting across multiple channels, ensuring your message reaches interested prospects as they move through their digital journey beyond your initial touchpoint.
Meta Ads
Meta’s paid social platform extends your programmatic reach into social environments, complementing open web buying with audience engagement on Facebook and Instagram at scale.
Lead Generation Campaigns
Scaled programmatic reach feeds directly into lead capture and nurturing, turning audience targeting efficiency into qualified prospects for your sales funnel.
Common questions · 09
Frequently asked questions about programmatic advertising.
What is programmatic advertising?
How is this different from running ads directly through Google or Meta?
What is the minimum budget for programmatic to make sense?
Which DSPs do you use?
How do you prevent ad fraud and protect brand safety?
Do you handle both display and video campaigns?
Get started · 10
Scale your reach with programmatic advertising.
Our programmatic advertising agency uses advanced automation and real-time bidding to place your ads in front of the right audience at the right moment, maximizing your ROI and reducing wasted spend.
In a hurry? Give us a call now.