Inbox Advertising · 01
Gmail Sponsored Promotions: Inbox Ads That Convert.
Gmail Sponsored Promotions let you reach customers directly in their inbox by extending your existing Google Ads account. This add-on service places your promotions in the Gmail interface, giving you access to a new placement channel without building a separate campaign from scratch.
Connect your Google Ads account today
The payoff · 02
A small add-on with a direct payoff.
Extra visibility inside inbox
Your ads appear prominently within Gmail, capturing attention when users are actively checking messages.
Direct click to call and site
Customers can call your business or visit your website instantly from the ad, removing friction.
Adds on to what you run
Gmail sponsored promotions work alongside your existing PPC campaigns, extending reach across touchpoints.
The basics · 03
What Gmail Sponsored Promotions are.
Gmail Sponsored Promotions are inbox advertisements that appear directly in the Gmail Promotions and Social tabs, giving your message prime visibility where users actively browse offers and updates. These ads expand when clicked, allowing recipients to engage with your full promotional content without leaving their inbox.
This ad format leverages Gmail’s native environment to reach engaged audiences at the moment they are most receptive to promotional content. By appearing alongside other promotional messages, your ads benefit from contextual relevance and user intent.
Why Choose GSP
Reach users in their Gmail Promotions tab directly
Expand on click for full message visibility
Integrate with existing Google Ads account
Target engaged promotional audiences
Complement your broader PPC strategy
Boost inbox engagement
Gmail Sponsored Promotions operate within your current Google Ads account, requiring no separate platform or setup process. This integration allows you to manage inbox advertising alongside your other PPC campaigns from a single dashboard, streamlining campaign administration and performance tracking.
The format · 04
Ad format and inbox placement.
Gmail Sponsored Promotions puts your message directly in the inbox where customers check daily. Reach engaged audiences with ads that fit naturally into their email experience.
Expandable promotional ad
Inbox format
Your ad appears as a compact card in the inbox, giving users an immediate visual impression of your brand and offer.
Best for: Brand awareness
Collapsed teaser in the inbox
Default view
The ad starts as a brief teaser line, keeping inbox clutter minimal while maintaining your presence in the user’s primary view.
Best for: Low-cost visibility
Full ad on click or tap
On expand
When users engage with your teaser, the complete ad expands to reveal your full message, creative assets, and call to action.
Best for: Direct response
Best fit · 05
Where Gmail Sponsored Promotions work best.
Drive clicks, calls, and conversions through sponsored promotions designed for high-intent audiences.
Click-to-call service businesses
Connect with customers ready to book appointments or request services instantly.
Lead capture campaigns
Collect qualified leads by embedding signup forms and contact options directly within promotions.
Local and time-sensitive offers
Promote limited-time deals and location-based offers to nearby customers actively searching.
Setup requirements · 06
Built on top of your existing Google Ads account.
Gmail sponsored promotions work within your existing Google Ads account and perform best when layered onto campaigns already running. This add-on service amplifies your reach by placing ads directly in Gmail inboxes, but requires an active account with established campaign structure to function effectively.
Maximize reach by adding Gmail ads to active campaigns.
Related · 07
Explore related PPC services.
Reach users directly in their Gmail inboxes with targeted promotional messages.
Google Ads Management
Gmail sponsored promotions operate within your Google Ads Management account as a supplementary channel. This foundational service provides the account structure and campaign management tools that enable all promotional activities across Google’s network.
Remarketing Campaigns
Remarketing extends your reach by targeting users who have already engaged with your brand across the web and apps. Combining remarketing with Gmail sponsored promotions creates multiple touchpoints to reconnect with interested audiences and drive conversions.
Lead Generation Campaigns
Lead generation campaigns capture contact information from high-intent users within Google’s ecosystem. Gmail sponsored promotions complement this approach by delivering targeted offers and messages directly to inboxes, supporting both awareness and lead capture goals.
Local Services Ads
Local services ads connect you with nearby customers searching for immediate solutions. Pairing these with Gmail sponsored promotions allows you to reach local audiences through multiple channels and reinforce your service offerings.
Programmatic Advertising
Programmatic advertising automates ad buying and placement across digital channels using real-time bidding. This layer works alongside Gmail sponsored promotions to maximize reach and efficiency across your entire PPC account structure.
Common questions · 08
Frequently asked questions about Gmail Sponsored Promotions.
What are Gmail Sponsored Promotions?
Do I need an existing Google Ads account?
How does the ad expand inside the inbox?
Is this a good fit for a first campaign?
What use cases work best?
How is this different from a regular search or display ad?
Get started · 09
Add Gmail Sponsored Promotions to your account.
Gmail sponsored promotions help you connect with your audience effectively.
In a hurry? Give us a call now.