Shopping Ads Management for Ecommerce Brands

Performance Max uses your feed across Google’s entire network, not just Shopping. Standard Shopping gives you more control over which products run and when. The choice depends on whether you want simplicity and reach, or precision and visibility into what is working where.

You own both accounts. We manage them on your behalf, but you keep full access and control. When we part ways, the campaigns stay live under your ownership. You can hand them to another team, pause them, or run them yourself.

It can, but the approach is different. Small or niche catalogues often do better with tighter targeting and bid strategies that focus on high-intent searches rather than volume. The team can advise whether Shopping makes sense for your specific products and audience.

Three to four weeks of consistent spend usually shows a pattern. Before that, the data is too thin to trust. If you are seeing no traction after six weeks, something in the setup or feed usually needs fixing rather than waiting longer.

Yes. We work with your existing setup. If feed changes need technical work, we coordinate with your developer. If your platform has an API or export, we can usually integrate. The conversation happens early so there are no surprises.

Google will pause it automatically once inventory hits zero. If stock comes back, the product goes live again. You can also pause products manually from Merchant Center if you need to control timing.

We send a monthly report showing spend, clicks, conversions, and cost per conversion. You also have access to the live account dashboard anytime. We review the numbers together and adjust strategy based on what the data shows.

There is, and it is worth saying plainly. Shopping needs enough spend for Google to see patterns across your products, so a small budget spread over a whole catalogue usually teaches nobody anything. With less to work with, the better move is often running a narrow slice of the range properly rather than all of it thinly.

That is negotiable and worth agreeing before anything starts. We can own the feed rules and the ongoing corrections, or we can define what needs changing and your team applies it in the platform. What does not work is leaving it unassigned, because feed problems appear every time the catalogue changes.

No, but it changes what gets watched. Seasonal ranges need bids moved before demand arrives rather than after, and fast moving stock needs the feed and inventory staying in sync so you are not paying for products nobody can buy. Both are routine, they just need someone actually doing them.

You usually do not win by outbidding them, so the plan is not to try. Large retailers bid broadly and rarely optimise deeply on any single line. The room tends to be in specific products, better product data, and the searches where a buyer already knows exactly what they want. Where that room does not exist, we will tell you.