Content Marketing Is Enriching Today’s Business Environment
by Ilhami Goral
Marketing anything whether a product or a service is becoming very easy; thanks to the conveniences afforded by the internet. Seemingly, hundreds of people are making money from the comfort of their homes. With the ability to instantly communicate and conduct business in real-time, human beings are increasingly improving their lives. However, conducting a successful business has its strategies such as content marketing.
This is a form of marketing often used by businesses to attract attention and generate leads. Magnero will confirm that it is a common technique aimed at sharing out important, relevant and reliable content with the objective of driving profitable customer action.
There is a rapid transformation in the ways of running businesses today; thanks to the availability of technology. Besides, the return on investment for content marketing can be exceptional if implemented correctly.
How will content marketing grow your business?
Other than boosting your business, it is obvious that investing in real and branded content has tangible benefits: –
- The building of stronger relationships with your customers
Speaking of relationships, did you know that content is the rock upon which we can establish and build trust with our customers? Well, we all want our customers to identify and have faith in our brands. Hence great content is of the essence.
- The positioning of your business to the industry
Engaging content helps in building credibility and authority of our business to the industry experts. Seek to position your business as an industry thought leader, which offers support and guidance.
- Give a reason to your customers to stick around
The content you provide on your website or blogs if entertaining and educative will keep your customers and visitors longer. Why? Because either your brand is meeting their needs or it is adding value to what they already have.
- It is more cost-effective
We all want to save that extra dollar and unlike the hundreds of traditional outbound marketing tactics, content marketing has a lot to offer. It is not only easier but popular. It helps in reducing the cost of engaging marketers in generating leads.
- Allows you to start a conversation with potential customers
Before a sale physically reaches out to the customers, you can literally engage them with the content on your site. However, make sure you are making the right first impression by having quality content.
Types of content marketing
There are as many types of content marketing as anyone would imagine. Here are a few you can consider: –
- The Webinar
They are increasingly accessible as a result of the improvement of technology. Skype, Google Hangouts, and FaceTime are some of the platforms, which are making it possible to provide tutorials in the comfort of one’s home.
- The inspirational quote
It is short and already endorsed by a public figure, who has a great deal of influence. A creative quote related to your industry will help in capturing the imagination and attention of your audience.
- The video
Believe or not a simple guide using a video blog will help in taking your content to the next level. The beauty of a video is that people can pause, rewind o even download it on their devices.
- The Image
An image says more than a thousand words. The use of tools such as Canva or Picmonkey will help you create a striking visual in no time. Share it on your Pinterest boards, on Twitter or Facebook to gain traction.
Let us all agree that content marketing is a strong pillar of any business and if handled well, it can be an incredible solution for tapping the market.
April 28, 2018