AboutThe Client


LUNCH WEBSITE

Die Caprie

Google Shopping , Responsive, Social Marketing, Website Design, Analytic

Die Caprie

Die Caprie is an international clothing company based out of Istanbul, Turkey. Setting it apart from its competitors, Die Caprie is able to claim a unique duality in its brand positioning pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication.

 

Understanding the Brand & the Consumer

Like all of our projects, our goal from the start was to align ourselves with who Die Caprie is as a brand and to identify opportunities we could leverage to better express their positioning. To do this, we set ourselves up as an extension of their team and conducted research and working sessions to define key considerations.

One of the key insights we identified during our discovery was that Die Caprie marketing efforts are primarily focused on creating great content that is engaging, articulates their story, and drives consumer consideration. What we realized however, was that their current platform and the user experience didn’t do a good job delivering the “branded content” to users. We felt this could be greatly improved and focused on it while defining our strategy.

 

Improve Product Presentation

Brands must think about how their consumer wants to engage with their product and what those expectations are when doing so. Product presentation is extremely important and when it comes to the web, brands need to articulate a substantial reason for a consumer to consider them. With this in mind, we brought video, photo, and editorial content together to express each product in a unique way that aligns with the desires of their consumer and meets their needs.

 

Web Design & Visual identity

Die Caprie is more about the experiences you have in your clothing than it is the clothing itself. We wanted to take this brand principle and use it as inspiration for our design approach.

The new site is designed in a way that allows the personality of the brand to come through. From its minimal elegance to bold typography and images, the design system is solely focused on highlighting the lifestyle of the brand and how it aligns with those that wear their clothing.

Interactions and animations bring the site to life in a way that is delightful and easy to use, similar to how the products are designed to be functional as well as beautiful.



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About this project

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Lorem ipsum dolor sit amet, no eos verterem facilisi. Nam at libris postea postulant, vero eruditi eligendi nam eu, an aperiri disputando qui. Constituto argumentum vim ei. Pro eu summo inermis, sea cu purto unum possim, te brute dicit mediocrem sed. Ius in impetus accumsan deleniti, debet eirmod id has, nec quodsi definiebas ex. An sea wisi regione, no graeco quaestio mandamus ius.

Nec an natum vocent complectitur, consulatu adolescens suscipiantur vis in, ex his copiosae senserit repudiandae. Nam ea vitae maiestatis comprehensam. Nec adipisci suavitate in, ne pro audiam vocibus. Iracundia honestatis vel ne, feugiat posidonium pri at, tacimates aliquando moderatius eam an.


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