Enhancing the growth of your business with Email marketing
by Ilhami Goral
Having a successful business means having proper strategies. However, while everything could be in place, hundreds of business owners tend to overlook the marketing factor. Nonetheless, it is one of those things to give preference to if any business is to succeed. It provides engagement with the intended customers. Apparently, from the many methods of marketing, there are in the market, not many people are aware of the power of email marketing.
The term refers to sending email messages to a group of people. The main purpose is to enhance a business relationship with the current or previous customers. Additionally, it helps in acquiring new customers or convince the current customers to purchase something. Disual Online confirms that it is a unique technique, which has overtime alongside the technological growth of the 21st century.
How to grab your prospect’s attention with email marketing
Historically, a majority of people are fond of using marketing campaigns. However, there is a realization that it is not as effective given that it is not easy to define target markets. Thus, the discovery of email marketing has attracted millions of marketers. The practice allows them to measure and improve efficiency as well as being able to identify returns on investment. Nonetheless, you must know how to keep your prospects engaged:
- Carry our comprehensive research
What is interesting to you may not be necessarily interesting to your intended audience. Hence, it is advisable to do as much research as you can in your industry, on your product or service. Before writing the email, get to know your audience’s concerns and interests even if they are not things, which concern you.
Personalize the marketing content
Email marketing is not about the general market but a group of people. Thus, it is important to use personalized tools, which will allow you to for example insert a reader’s name or information on their past purchases into the message. This makes the email more compelling.
Have a responsive design and content
While the subject line determines the opening of an email, a captivating a responsive design determines the reading of the content. Getting to have your content read means having it attractively and correctly formatted
- Effective subject line
While you may have a well-crafted email content, your subject line must be able to convince the recipient to read it. Words such as learn, discover or achieve are likely to drive the reader into opening the email unlike words like ‘act now’ or ‘free sampling’. A summary of what will be in the email is also likely to push the reader into reading your email.
Why is an email marketing strategy important?
An email marketing strategy has its benefits as it transforms ideas into actions. The following are some of those, which seem to hold so much success: –
- Compared to the traditional mail, it is significantly cheaper and faster. A traditional mail campaign is costly even in terms of time required to produce the artwork, printing, addressing, and mailing.
- Businesses and organizations which send a high volume of emails can use the concept with ease through the use of email service provider (ESP). It helps in reaching and putting your message in front of a lot of people.
- It is quite easy to start and with time, it allows you to target and segment your messages on an individual level. Additionally, it is possible to use the data gathered across all channels of marketing campaigns.
Compared to standard email, e-commerce businesses have higher chances of benefiting from direct email marketing. In any case, records have it that almost half of the American internet users’ check or send email on a typical day.